The only purpose of advertising is to persuade people to buy more than they need.
To what extent do you agree or disagree?
Advertising has always been an important tool for businesses to promote their products. However, some people now argue that the only purpose it has is to sell people more than necessary. I generally disagree with this argument.
Admittedly, adverts persuading people to buy excessively could be true in some cases. Because advertising is used by businesses whose intention is mainly to generate as much income as possible, this can sometimes mean exploiting customers. It can be done by offering them enticing discounts and leading them to make poor buying decisions. For example, many clothes shops offer discounts on, say, T-shirts that are bought in larger quantities, and attracted to the cheaper price, customers end up buying too many of them even if they do not actually need. Therefore, I would admit that the statement in question is true in some instances.
However, I cannot say that this is the only purpose advertising has as it also serves in other more important ways. The ultimate goal of making adverts is to fully inform potential customers about the product. This involves highlighting all the features of the item and emphasizing that it can meet the needs customers currently have. In addition, advertisements also offer solutions for the issues people are facing. I have recently seen a TV commercial for liquid soap, which stressed that traditional bars of soap get soaked easily and become wasted, and this problem can be tackled by their product in the liquid form. This way, advertising is trying to sell people exactly what they need for their current needs and problems, rather than more than they need.
In conclusion, although some businesses run advertisement campaigns for the purpose of persuading people to buy too much, it is wrong to assume that this is the only purpose of adverts. They are primarily intended to inform potential customers about the product as well as offer practical solutions for the issues currently bothering them.
📱@doniyorIELTS
To what extent do you agree or disagree?
Advertising has always been an important tool for businesses to promote their products. However, some people now argue that the only purpose it has is to sell people more than necessary. I generally disagree with this argument.
Admittedly, adverts persuading people to buy excessively could be true in some cases. Because advertising is used by businesses whose intention is mainly to generate as much income as possible, this can sometimes mean exploiting customers. It can be done by offering them enticing discounts and leading them to make poor buying decisions. For example, many clothes shops offer discounts on, say, T-shirts that are bought in larger quantities, and attracted to the cheaper price, customers end up buying too many of them even if they do not actually need. Therefore, I would admit that the statement in question is true in some instances.
However, I cannot say that this is the only purpose advertising has as it also serves in other more important ways. The ultimate goal of making adverts is to fully inform potential customers about the product. This involves highlighting all the features of the item and emphasizing that it can meet the needs customers currently have. In addition, advertisements also offer solutions for the issues people are facing. I have recently seen a TV commercial for liquid soap, which stressed that traditional bars of soap get soaked easily and become wasted, and this problem can be tackled by their product in the liquid form. This way, advertising is trying to sell people exactly what they need for their current needs and problems, rather than more than they need.
In conclusion, although some businesses run advertisement campaigns for the purpose of persuading people to buy too much, it is wrong to assume that this is the only purpose of adverts. They are primarily intended to inform potential customers about the product as well as offer practical solutions for the issues currently bothering them.
📱@doniyorIELTS