The Beer Advocate website lists 250 beers that have earned more than 3,400 ratings each. Each beer is someone’s favorite. It’s possible that there are thousands of beers in the United States that are someone’s favorite. How can that be? Because taste matters. Everyone else is wrong. When a marketer arrives and says, “This is better,” he’s wrong.
He actually means, “This is better for someone and it might be better for you.”

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