Writing task 2 - Nowadays some consumers are less influenced by advertising than in the past.
What are the reasons? Is it a positive or negative development?
A few days ago, my students and I had a long discussion about marketing, during which we explored various ideas related to the topic. As you know, I cover a wide range of topics in my lessons, and I believe students should have at least some basic knowledge of them. While explaining how marketing works, one of the key points we discussed was how many advertisements can be misleading.
For example, some learning centers and even teachers use misleading advertisements. The other day, I saw a teacher boasting about a student who achieved a band 7.5 in the IELTS exam. The post implied that the student had taken the full course with that teacher and achieved this score as a result. However, I personally know that student very well. Before attending that teacher’s classes, the student had already achieved a band 7.5. After completing the full course over three to four months, the result remained the same. Despite this, the teacher presented it as a major achievement, leading others—who were unaware of the student’s background—to assume that significant progress had been made. This is a clear example of how advertisements can be misleading and, in some cases, even deceptive.
P.S. Not everything you see online is true
What are the reasons? Is it a positive or negative development?
A few days ago, my students and I had a long discussion about marketing, during which we explored various ideas related to the topic. As you know, I cover a wide range of topics in my lessons, and I believe students should have at least some basic knowledge of them. While explaining how marketing works, one of the key points we discussed was how many advertisements can be misleading.
For example, some learning centers and even teachers use misleading advertisements. The other day, I saw a teacher boasting about a student who achieved a band 7.5 in the IELTS exam. The post implied that the student had taken the full course with that teacher and achieved this score as a result. However, I personally know that student very well. Before attending that teacher’s classes, the student had already achieved a band 7.5. After completing the full course over three to four months, the result remained the same. Despite this, the teacher presented it as a major achievement, leading others—who were unaware of the student’s background—to assume that significant progress had been made. This is a clear example of how advertisements can be misleading and, in some cases, even deceptive.
P.S. Not everything you see online is true