— Voy, juda qimmat-ku! Kerak emas, olmayman!
Ba’zi marketologlar yangi mahsulotni to‘g‘ri narxlash va hattoki, bu jarayonda ular ishtirok etishlari zarurligini bilishmaydi.
Bugun sizlarga to‘g‘ri narx qo‘yish bo‘yicha
Van Vestendorp usulini tushuntirib beraman.
Unga ko‘ra, siz narx qo‘yishdan avval maqsadli mijozlarga quyidagi 4 ta savolni berasiz:
1.
Mahsulotning narxi qancha bo‘lsa, siz uni o‘ta arzon deb uni xarid qilmas edingiz?
At what price would you consider the product to be so inexpensive?
2.
Ma
hsulotning narxi qancha bo‘lsa, siz bu sifat uchun juda hamy
onbop narx deb xarid qilar edingiz?
At what price would you consider the product to be priced so low that you would feel it’s a bargain?
3.
Mahsulotning narxi qancha bo‘lsa, siz uni qimmat lekin xarid qilishga arziydi deb hisoblaysiz?
At what price would you say the product is starting to get expensive, but you still might consider it?
4.
Mahsulotning narxi qancha bo‘lsa, siz uni haddan tashqari qimmat deb hisoblaysiz?
At what price would you consider the product to be so expensive that you would not consider buying it?
Misol:
Pulli ilova tayyorladingiz. Oylik obuna narxini to‘g‘ri hisoblash uchun savollarni potensial auditoriyaga berdingiz.
Ular sizga shunday javob berdi:
1) 1$
2) 5$
3) 15$
4) 20$
Demak, siz obuna narxini
5$ dan
15$ gacha belgilashingiz mumkin.
Bu savollar mijozlarni narxga bo‘lgan ta’sirchanligini ko‘rsatib beradi.
🔔 Maqola foydali bo‘lgan bo‘lsa, do‘stlaringizga yuborishni unutmang.
@maqsadli_mijoz