You should stress as a founder.Think about the last time you finished a task right before the deadline. Remember that sudden burst of energy that appeared seemingly out of nowhere when you had a 20-page report due in a couple of hours or had to write a 10-page essay overnight.
When facing a looming deadline, your brain activates your body’s stress response—releasing adrenaline and cortisol. These hormones sharpen your focus, enhance alertness, and boost cognitive performance in short bursts. It’s your body’s natural way of ensuring you get things done under pressure.
That sense of urgency and stress about potentially missing the deadline propels you into an ultra-efficient state, enabling faster thinking, quicker decision-making, and improved short-term productivity.
But what if no one is giving you deadlines? Then it becomes your job, as a founder, to manufacture your own.
As a startup founder, especially in the earliest stages, you usually don’t have clear external deadlines. There’s often no investor breathing down your neck asking for constant product updates, no large payroll to meet, and no immediate penalty for slowing down or pausing.
This is exactly why you
need stress.
You must feel urgency—stress—around quickly building your MVP, iterating your product rapidly, and strengthening your team. Stress, psychologically speaking, is like hunger: When you’re not hungry, you don’t think about your next meal. But when hunger kicks in, you instinctively get up and start looking for food. Similarly, stress generates motivation and urgency, compelling you to take action.
Science shows that founders who are deeply passionate—almost obsessed—about solving a problem are more likely to achieve breakthroughs. The stress they experience signals their brains that something valuable is at stake, prompting heightened cognitive focus, creativity, and resilience.
Stress means you’re pursuing something important. Historically, founders thrive under healthy stress because it activates the brain’s survival mechanism, enhancing problem-solving abilities, cognitive sharpness, and mental toughness.
Experiencing and managing stress effectively builds long-term resilience, allowing you to sustain momentum through the toughest challenges. Stress indicates clearly that there’s something worthwhile on the line—something worth fighting for.
Of course, stress can have downsides—too much of it can lead to burnout and negatively affect your decision-making. But the goal isn’t to eliminate stress entirely; it’s to master and manage it effectively. Just like hunger can motivate you to cook, too much hunger can leave you weak.
As a founder, your job is to find the right balance: feel the urgency, channel the pressure into productive action, but also recognize when stress starts to overwhelm you. Take short breaks, set clear priorities, and develop specific routines—such as time-blocking your calendar or setting weekly internal deadlines—to maintain clarity and motivation. When you manage stress strategically, it becomes fuel—not a barrier—to making smart decisions and achieving sustainable growth.
Don’t fear stress—use it. The founders who win aren’t stress-free; they’re stress-powered.
@javohirakramov