Many museums and historical sites are mainly visited by tourists but not local people. Why is this the case and what can be done to attract more local people to visit these places?

Numerous museums and historical monuments are primarily visited by tourists from different parts of the world but not locals. This happens due to human nature and lack of appreciation for easy access and cheap prices in both museums and historical sites. To make locals more interested and appreciative, access to heritage sites must be made more expensive and there should be social media promotion to increase interest in local sightseeing.

Naturally, local residents are not as excited as tourists about local facilities, including historical destinations and museums. This is especially true when there is an abundance of such sites, instilling an idea that such infrastructure is not special. In Uzbekistan, for instance, nearly every major city has a lot to offer with regard to heritage cites, with Samarkand, Bukhara and Khiva being a testament to this claim. However, anyone who visits historical locations in those regions can usually note that the majority of visitors there are tourists. It must also be mentioned that tourists often pay more to access these facilities, while locals have discounts and occasional free passes.

Paying less or not paying at all may convince people that they should not appreciate the experience as much as they would if it were more expensive. Therefore, prices for entering any heritage sites must be equal if not more for locals. This can effectively change their attitude to local sightseeing destinations. Yet, simply focusing on the financial aspect may not be the only answer, as people need to be more aware of the local history, too. This can be done by investing in social media awareness by promoting impressive video content that displays the beauty and the importance of history for locals.

In conclusion, it is true that locals do not always value local museums and ancient sites, meaning there has to be a way to change their attitude towards such facilities. As indicated above, this attitude change can be possible through financial changes and social media promotion.

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