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That Will Never Work

The Birth of Netflix and the Amazing Life of an Idea

By: Marc Randolph

Publisher's Summary

In the tradition of Phil Knight's Shoe Dog comes the incredible untold story of how Netflix went from concept to company - all revealed by co-founder and first CEO Marc Randolph. 

Once upon a time, brick-and-mortar video stores were king. Late fees were ubiquitous, video-streaming unheard of, and widespread DVD adoption seemed about as imminent as flying cars. Indeed, these were the widely accepted laws of the land in 1997, when Marc Randolph had an idea. It was a simple thought - leveraging the internet to rent movies - and was just one of many more and far worse proposals, like personalized baseball bats and a shampoo delivery service, that Randolph would pitch to his business partner, Reed Hastings, on their commute to work each morning. 

But Hastings was intrigued, and the pair - with Hastings as the primary investor and Randolph as the CEO - founded a company. Now with over 150 million subscribers, Netflix's triumph feels inevitable, but the 21st century's most disruptive start up began with few believers and calamity at every turn. From having to pitch his own mother on being an early investor, to the motel conference room that served as a first office, to server crashes on launch day, to the now-infamous meeting when Netflix brass pitched Blockbuster to acquire them, Marc Randolph's transformational journey exemplifies how anyone with grit, gut instincts and determination can change the world-even with an idea that many think will never work. 

What emerges, however, isn't just the inside story of one of the world's most iconic companies. Full of counter-intuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in business or in life: How do you begin? How do you weather disappointment and failure? How do you deal with success? What even is success? 

From idea generation to team building to knowing when it's time to let go, That Will Never Work is not only the ultimate follow-your-dreams parable, but also one of the most dramatic and insightful entrepreneurial stories of our time.

©2019 Marc Randolph (P)2019 Hachette Audio

Cringeworthy

A Theory of Awkwardness

By: Melissa Dahl

Publisher's Summary

New York magazine's "Science of Us" editor explains the compelling psychology of awkwardness and asks: What if the moments that make us feel most awkward are actually valuable?

Have you ever said good-bye to someone, only to discover that you're both walking in the same direction? Or had your next thought fly out of your brain in the middle of a presentation? Or accidentally liked an old photo on someone's Instagram or Facebook, thus revealing yourself to be a creepy social media stalker?

Melissa Dahl, editor of New York magazine's "Science of Us" website, has. After a lifetime of cringing, she became intrigued by awkwardness: a universal but underappreciated emotion. In this witty and compassionate book, Dahl explores the oddest, cringiest corners of our world. She chats with strangers on the busy New York City subway, goes on awkward friend dates using a "Tinder-for-friendship" app, takes improv comedy lessons, and even reads aloud from her (highly embarrassing!) middle school diary to a crowd of strangers.

After all of that, she realizes: Awkward moments are opportunities to test yourself. When everyone else is pretending to have it under control, you can be a little braver and grow a little bigger - while remaining true to your awkward self. And along the way, you might find that awkward moments unite us in our mutual human ridiculousness.

©2018 Melissa Dahl (P)2018 Penguin Audio

The Warren Buffett Way

By: Robert Hagstrom

Publisher's Summary

Warren Buffett remains one of the most sought-after and watched figures in business today. He has become a billionaire and investment sage by buying chunks of companies and holding onto them, managing them as businesses, and eventually reaping huge profits for himself and investors in Berkshire Hathaway. The first two editions of The Warren Buffett Way gave investors their first in-depth look at the innovative investment and business strategies behind the spectacular success of living legend Warren E. Buffett. Tracing Warren Buffett's career from the beginning, Hagstrom told listeners exactly how, starting with an initial investment of only $100 Buffett built a business empire and has an estimated net worth of $44 billion. The Third Edition of The Warren Buffett Way will focus on the timeless principles and strategies behind Buffett's extraordinary investment success. There will be new chapters on the important distinctions between investment and trading and an examination of the most successful disciples of Warren Buffett. Some less important material will be deleted and the overall focus will be to create an edition that will stand the test of time, distilling Buffett's success formula in a way that will provide value to listeners for decades to come.

©2013 Robert G. Hagstrom (P)2013 Random House