Great, useful and important vocabularies that I've used above in the answers👆.

- to influence customers' choices
➡️ to affect or encourage shoppers' choice while buying something.

- marketing slogan
➡️ a short phrase that is easy to understand or remember and is used in advertisements

- convince somebody to do smth
➡️ to persuade somebody to do something

- marketing plan
➡️ a plan for a company that is aboout to show how to sell the product, how to advertise it, how to name it , ect

- special offers
➡️ a low price charged for a product for a short time

- target sector of population
➡️ specific part of population, for example doctors, teachers, builders.....

- the volume of sales
➡️ the amount of goods a company sells.

- run/publish an advertisement
➡️ print or broadcast an advertisement

These are topic vocabularies that you can use while speaking about shopping and marketing.