Nowadays, sports is a big business with high earnings for professional sports people and companies involved both financially and in other ways. Is this a positive or negative development?
The world of sports has been highly commercialized in the past few decades. Higher earnings for athletes and the involvement of companies in sports are now normalized. Business interests may be financial but could be of a different nature as well. I believe this development is largely negative since the new generation of athletes sees money as the main reason to pursue sports, with businesses using sportspeople to their advantage.
Salaries of professional athletes can now seem astonishingly high, especially at a top level. Neymar, a Brazilian star who now plays in Saidi Arabia, is reportedly making 100 million dollars a year. While we could argue that he deserves this money through hard work and his achievements, these numbers are likely to corrupt the minds of younger players. Parents of young athletes, similarly, are likely to be interested in considering their athletic children as an investment. Many athletes who are now rich and famous started their training at 3-4 years old as a part of a long-term plan. These factors combined help explain why the commercialization of sports can lead to the distortion of values, making people solely focus on the idea of accumulating wealth.
As for the impact on businesses, the verdict is clear. Since athletes are some of the most popular people in the world, they are often signed to particular marketing deals that see them promote products and services. The truth is – some of these products are unhealthy and even dangerous to human health, but due to the power of celebrity endorsement, many people keep blindly buying such products. Energy drinks, chips, and sodas, arguably some of the worst items to consume, are widely promoted with the help of popular sportspeople.
In conclusion, it is evident that an increased focus on money and the involvement of businesses in the world of sports is a detrimental tendency.
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