◾️ ŠKODA• Brand Guidelines. March, 2023
Re-brand designed in-house by Petra Mackeová & Martin Pavlík with Strichpunkt agency (Germany). After a pan-European selection process, Strichpunkt was chosen as Škoda’s new branding agency in summer 2021. Together with the Škoda team, it ushered in the most radical change in 30 years. A fresh image, which lives up not only to the demand for digitalisation and electrification, but also to the brand’s modern identity.
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