Female Uniform: Function or Fashion Show for People?
🏖️ A striking example is beach volleyball, where athletes compete in bikinis. In 2021, the Norwegian team played in shorts instead, protesting the sexualization of female athletes. For this, they were fined €1,700.
🇫🇷 During the Olympic Games in Paris, Nike faced backlash and refusals from female athletes after designing uniforms that barely covered the most essential areas.
Incredibly talented athletes are still judged merely as a beautiful picture…
Credits: Sabrina ♥️
👨🦰 WSA
🩱 The logic is simple: the more sexualized the athletes, the more viewers—and the more eyes on ads and logos.
🏖️ A striking example is beach volleyball, where athletes compete in bikinis. In 2021, the Norwegian team played in shorts instead, protesting the sexualization of female athletes. For this, they were fined €1,700.
🇫🇷 During the Olympic Games in Paris, Nike faced backlash and refusals from female athletes after designing uniforms that barely covered the most essential areas.
Incredibly talented athletes are still judged merely as a beautiful picture…
Credits: Sabrina ♥️
👨🦰 WSA