I wonder why Uzbekistan still has a very underdeveloped soft power. Especially when it has a great potential at developing it.
There’s a lot the country could do, particularly through movies and music. Just making modern cool movies, adding national elements—like showcasing traditional architecture, food, and local customs in creative ways—could make the country stand out.
Some of our neighbors have already figured this out. They use their culture in films and music to build a strong reputation across the CIS.
But honestly, Uzbekistan has an even richer and more diverse heritage. Architecture, ornaments, and food, some of them even differing based on the regions. If done right, this could position Uzbekistan as a kind of South Korea for the CIS region and not only.
It also elevates a country’s prestige and status, which matters. Plus, it would give a huge boost to the tourism industry.
There’s a lot the country could do, particularly through movies and music. Just making modern cool movies, adding national elements—like showcasing traditional architecture, food, and local customs in creative ways—could make the country stand out.
Some of our neighbors have already figured this out. They use their culture in films and music to build a strong reputation across the CIS.
But honestly, Uzbekistan has an even richer and more diverse heritage. Architecture, ornaments, and food, some of them even differing based on the regions. If done right, this could position Uzbekistan as a kind of South Korea for the CIS region and not only.
It also elevates a country’s prestige and status, which matters. Plus, it would give a huge boost to the tourism industry.