However, I believe that the recent rise of advertising in modern society should be viewed negatively. One reason for this belief is that advertising companies often use manipulative techniques to influence consumer decisions and therefore induce individuals to buy things they may not need. This leads to overconsumption and excessive waste, adversely affecting the environment. The fact that advertising ends up creating too much choice is another reason. The explosion of products and services in our age often makes it difficult for people to choose the right product or service because they tend to be confused and overwhelmed by the sheer number of choices available. A further problem with advertising relates to the increased cost of the product. Advertising is expensive, and thus to cover advertising expenses, producers often raise the cost of their products, leading to high prices for consumers.