#Summary_ №11
Predicting customers’ adoption towards family takaful scheme in Pakistan using diffusion theory of innovation
This paper examines the determinants influencing customers' decisions on adopting family Takaful by extending Rogers’ Diffusion of Innovations (DOI) Theory in the context of Pakistan. For primary data collection, questionnaires were distributed to 350 non-users of family Takaful schemes through convenience sampling. Out of these 350 surveys, 282 were retrieved. The research constructs in this study are awareness, religious beliefs, perceived complexity, perceived compatibility, and perceived relative advantage.
In the introduction, the researchers provide a thorough explanation of DOI – Rogers’ Diffusion of Innovations Theory – highlighting the five stages of the innovation-decision process, which are as follows: Knowledge, Persuasion, Decision, Implementation, and Confirmation. Based on these constructs, a total of 8 hypotheses were developed. Some examples:
H1: Awareness significantly influences the adoption of family Takaful by customers in Pakistan.
H2: Religious beliefs have a significant positive relationship with family Takaful adoption.
H6: Gender moderates the relationship between customers and family Takaful adoption.
A pilot test was conducted before the actual survey, and for this purpose, five experts were consulted. Based on their recommendations, the questionnaire was modified.
In summary, the findings revealed that four factors – awareness, compatibility, relative advantage, and religious beliefs – significantly and positively influenced the adoption of family Takaful, with religious beliefs being the most influential factor. However, complexity had no significant impact on customer decisions.
Alhamdulillah🍀
Predicting customers’ adoption towards family takaful scheme in Pakistan using diffusion theory of innovation
This paper examines the determinants influencing customers' decisions on adopting family Takaful by extending Rogers’ Diffusion of Innovations (DOI) Theory in the context of Pakistan. For primary data collection, questionnaires were distributed to 350 non-users of family Takaful schemes through convenience sampling. Out of these 350 surveys, 282 were retrieved. The research constructs in this study are awareness, religious beliefs, perceived complexity, perceived compatibility, and perceived relative advantage.
In the introduction, the researchers provide a thorough explanation of DOI – Rogers’ Diffusion of Innovations Theory – highlighting the five stages of the innovation-decision process, which are as follows: Knowledge, Persuasion, Decision, Implementation, and Confirmation. Based on these constructs, a total of 8 hypotheses were developed. Some examples:
H1: Awareness significantly influences the adoption of family Takaful by customers in Pakistan.
H2: Religious beliefs have a significant positive relationship with family Takaful adoption.
H6: Gender moderates the relationship between customers and family Takaful adoption.
A pilot test was conducted before the actual survey, and for this purpose, five experts were consulted. Based on their recommendations, the questionnaire was modified.
In summary, the findings revealed that four factors – awareness, compatibility, relative advantage, and religious beliefs – significantly and positively influenced the adoption of family Takaful, with religious beliefs being the most influential factor. However, complexity had no significant impact on customer decisions.
Alhamdulillah🍀