With the evolution of social norms and cultural values, it has become increasingly common for individuals to drink sugary drinks more than ever around the globe, especially in urban areas, in recent years. While this change can be attributed to appealing taste and strong advertising campaigns, imposing higher taxes on these products and making sugar content more obvious can work in curbing their negative effects on human health.

One significant factor contributing to this trend is the taste of such drinks. As they have been added sugar and sweeteners in greater amount, these drinks taste quite appealing to the point where drinkers get addicted to consume them.

Advertising is another contributor to the popularity of sugar-based drinks. Since manufacturers often employ celebrity endorsements, cartoon characters, and  famous sports people in their ads, these targeted advertisements attract and persuade youngsters and children to drink such drinks.