Carl Gustav Jung did not directly classify consumer types like Hedonists, Rational, Aesthetic (Estet), or Conservative (Traditional), but his psychological theories greatly influenced modern psychographic segmentation and branding.
Here are Jung’s key works that relate to these ideas:
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### 1️⃣ Psychological Types (1921)
📖 Original Title: *Psychologische Typen*
🔹 Core Idea: Introduces Jung’s theory of introversion vs. extraversion and thinking, feeling, sensation, and intuition as personality functions.
🔹 Marketing Impact:
- Basis for the MBTI (Myers-Briggs Type Indicator), which is widely used in consumer research.
- Helps explain why some consumers are rational thinkers while others make emotional, aesthetic, or tradition-based decisions.
---
### 2️⃣ The Archetypes and The Collective Unconscious (1934-1954, collected in 1959)
📖 Original Title: *Die Archetypen und das kollektive Unbewusste*
🔹 Core Idea: People share universal subconscious patterns (archetypes) that shape emotions, behaviors, and choices.
🔹 Marketing Impact:
- Laid the foundation for brand archetypes, which influence how people emotionally connect with brands.
- The Hedonist (Explorer, Lover), Rational (Sage), Aesthetic (Creator), and Conservative (Caregiver, Everyman) consumer types fit into Jung’s archetype theory.
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### 3️⃣ Man and His Symbols (1964, posthumous)
📖 Original Title: *Mensch und seine Symbole*
🔹 Core Idea: Explores how symbols and images influence human psychology.
🔹 Marketing Impact:
- Explains how visual branding, storytelling, and symbolism affect consumer perception.
- Shows why luxury brands appeal to Hedonists, and heritage brands attract Conservatives.
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### Jung’s Influence on Consumer Behavior & Marketing
📌 His work on personality types influenced psychographic segmentation.
📌 His archetypes helped shape brand personalities and emotional marketing.
📌 His focus on symbols & subconscious desires explains why consumers buy based on feelings, tradition, or logic.
Would you like a breakdown of Jungian archetypes for branding your Forever Flowers product? 😊
Here are Jung’s key works that relate to these ideas:
---
### 1️⃣ Psychological Types (1921)
📖 Original Title: *Psychologische Typen*
🔹 Core Idea: Introduces Jung’s theory of introversion vs. extraversion and thinking, feeling, sensation, and intuition as personality functions.
🔹 Marketing Impact:
- Basis for the MBTI (Myers-Briggs Type Indicator), which is widely used in consumer research.
- Helps explain why some consumers are rational thinkers while others make emotional, aesthetic, or tradition-based decisions.
---
### 2️⃣ The Archetypes and The Collective Unconscious (1934-1954, collected in 1959)
📖 Original Title: *Die Archetypen und das kollektive Unbewusste*
🔹 Core Idea: People share universal subconscious patterns (archetypes) that shape emotions, behaviors, and choices.
🔹 Marketing Impact:
- Laid the foundation for brand archetypes, which influence how people emotionally connect with brands.
- The Hedonist (Explorer, Lover), Rational (Sage), Aesthetic (Creator), and Conservative (Caregiver, Everyman) consumer types fit into Jung’s archetype theory.
---
### 3️⃣ Man and His Symbols (1964, posthumous)
📖 Original Title: *Mensch und seine Symbole*
🔹 Core Idea: Explores how symbols and images influence human psychology.
🔹 Marketing Impact:
- Explains how visual branding, storytelling, and symbolism affect consumer perception.
- Shows why luxury brands appeal to Hedonists, and heritage brands attract Conservatives.
---
### Jung’s Influence on Consumer Behavior & Marketing
📌 His work on personality types influenced psychographic segmentation.
📌 His archetypes helped shape brand personalities and emotional marketing.
📌 His focus on symbols & subconscious desires explains why consumers buy based on feelings, tradition, or logic.
Would you like a breakdown of Jungian archetypes for branding your Forever Flowers product? 😊